Typography
Set shared fonts, sizes, weights, line heights, and heading styles.
Set the Primary Font, Base Font Size, and Base Line Height first, then configure H1 to H6, Display 1 to Display 4, Blockquote, Lead Paragraph, Small, and Lists. Most of these styles have their own font and size, an Advanced settings option for line height and letter spacing, and a Responsive Typography option with minimum and maximum font sizes. Link colors are in Colors. Keep a clear size and weight difference between heading levels without using heading tags only for appearance.
If the brand font is not available through HubSpot's font picker, turn on Custom Font and follow the custom fonts guide. While it is on, the font pickers are hidden and most styles show a font weight setting instead.