A/B tests
Have Sprocket Rocket AI set up a HubSpot A/B test variant of a page.
When an idea is worth measuring instead of guessing, Sprocket Rocket AI can set up a HubSpot A/B test. Ask for one, or accept its offer after it suggests an SEO or conversion change. Each test holds one change and a hypothesis, such as "a shorter form gets more sign-ups".
Create the variant
Sprocket Rocket shows an A/B test card with the variant's name, the hypothesis, and the edits it will make. Select Create variant and HubSpot copies the page into a variant.
The card shows Waiting for you until someone decides, Applying in HubSpot while the variant is made, then Done. Not finished means HubSpot couldn't create the variant; the card says why, and Try again retries. Discarded means nothing was changed. Anyone who can edit pages in the installation can apply or discard the card.
Once the variant exists, Sprocket Rocket picks up the edits by itself, in a chat of its own on the variant, since it can only edit the page its chat is on. The card says Sprocket Rocket is making the changes. Select Open variant to follow along in Page Builder. If that chat couldn't be started, Open variant opens the variant with Sprocket Rocket's edits typed into the composer instead, ready for you to send.
Run the test
Publish both pages to start the test. HubSpot splits the traffic between them. Compare the results and choose the winner in HubSpot. Sprocket Rocket can't read the results or end a test.
In the Pages list
The Pages list marks the two pages A/B original and A/B variant, and shows a running test's variant right after its original. After a test ends, the losing variant is folded away, as it is in HubSpot.
Limits
- A page that is already in an A/B test can't start another one.
- Adaptive tests, which test several variants at once, aren't supported. Set those up in HubSpot.
- A/B testing needs a HubSpot plan that includes it. On a plan without it, the card says so.